Your work is excellent. Your brand doesn’t show it.

I work with established female founders running £200K+ businesses to uncover the silent gaps in positioning, pricing, and messaging that block growth and blur trust.

Think of me as the accountant for your brand: your accountant protects your money, I protect your brand value.

Discover The 5 Brand Gaps Costing You Serious Money

How I Cracked The Premium Positioning Code

After 13 years in social work... (yes, you heard right), I launched a luxury brand customising champagne bottles. They ended up in London nightclubs, jewellery shops in Hatton Garden, and even caught the attention of Rick Ross.

But despite the visibility, something was missing. I had attention, but not traction. The problem wasn’t my product. It was positioning; the way my brand was perceived in the market.

So I went deeper. I studied the masters: Cartier, Apple, Hermès, and completed a Master’s in Luxury Branding. I began decoding the patterns that make high-value brands feel effortless.

Then, in 2023, my Instagram business page was deleted overnight. No warning. No backup. That moment gave me complete clarity: the next chapter had to be built on strategy, not just aesthetics.

Since then, I have worked with 100+ founders across beauty, wellness and lifestyle, from salon owners to skincare brands and saw the same five weaknesses holding even the most talented women back: Purpose. Resonance. Identity. Strategy. Momentum.

That’s how the PRISM Method® was born. And it’s why my clients are now seeing 150%+ revenue growth and finally owning their position as industry leaders without chasing attention.

When your positioning is precise, your presence does the talking.

Ever wonder why your competitors charge more even though you are better?

You deliver more. They deliver average.

You explain your prices. They state them.

You chase clients. Clients chase them.

It’s not about being better.

It’s about being positioned better.

That is where brilliant brands get stuck:

Brand A looks polished and sleek online, but engagement is flat.

Brand B has a magnetic founder at the helm, but without a strategy to step back, the business risks stalling.

Different on the surface and the same problem underneath: positioning that doesn’t match the value.

Marketing makes you seen.

Positioning makes you chosen.

The PRISM Method®

Your Brand's MOT…

Every brand has strengths. But even strong brands leak value through gaps they can’t see.

PRISM is how we find and fix those leaks, the five silent faults that stop you from charging more, growing faster, or being seen as the leader.

Until these leaks are closed, your true excellence goes unpaid.

PRISM is a diagnostic, not just a framework. You will see the words, but the leaks are invisible from the inside. My role is to work with you and your team to decode the brand with precision and close the exact gaps quietly draining growth.

If your positioning is unclear, someone else is getting paid for your brilliance...

Reviews & Testimonials

“Working with Felicia was a turning point. She didn’t just give me ideas, she gave me clarity. With her audit, I refined my positioning, focused on my target audience, and everything shifted. What started as me trying to reach everyone became a wellness niche. Now I am exporting to Morocco. That focus is what grew my brand."

- KRISTINA, CLINICAL AROMATHERAPIST, @AROMATHEORY -

"Felicia, quick note to say thanks for the session with our leadership team yesterday. Your insights on positioning really hit home, and we are already having different conversations about how we present ourselves to the market. Appreciate the practical approach."

- BECCA, HEAD OF BRAND & MARKETING, BEAUTY BRAND -

Designation

“Felicia transformed how I positioned myself in the market. Her strategic approach gave me complete clarity on my value proposition and differentiation. I’m now able to command better pricing and attract the clients I truly want to work with - couples who value the depth and care I bring to supporting their fertility journey. The work we did together has been transformational for my business.”

– RAKHEE SHAH, Holistic Fertility Therapist, @RakheeShah –

“Felicia’s strategic guidance has been invaluable as I build Cognify Me. Her PRISM Method helped me articulate my vision with the clarity investors need to see. The brand foundation she created gives me confidence as I move through the funding process"

– SARAH, FOUNDER & CEO, COGNIFY ME –

Feyi Dalley - Founder of Fèlie | Luxury Interior Designer - @feliehome

"Prior to working with Felicia, I realised that I was actually blending in with other designers. My work was beautiful, but the way I positioned it lacked distinction. Our consultations enabled me to uncover my brand's unique edge. Interestingly, clients began referring me more and more. My pipeline is steady, my pricing holds, and I finally feel positioned as premium.”

– FEYI, LUXURY INTERIOR DESIGNER, @FELIEHOMES -

Selected Partnerships & Features

The PRISM Method® Intensive

What's Included...

✅ Closing the Leaks

Step-by-step, we will work together to fix the silent gaps in your positioning, pricing, and messaging that are draining growth.

6 Focused Strategy Sessions

Six private 90-minute sessions. Each one dedicated to removing one leak so revenue stops slipping through the cracks.

The PRISM Brand Book (Done For You)

Your complete brand bible where every word, price, and decision is tied directly to protecting and growing your value.

Tools & Templates

Quick-reference systems so your team keeps your positioning sharp long after our work together.

Your accountant protects your money.

Your ops team protects delivery.

PRISM protects your value by closing the leaks no one else is looking for.

Investment: £5000 (One-time payment)

Book Your Strategy Session

***Note* Only 6 established brands per quarter.***

About Me

Master's in Luxury Branding

Judge, UK Beauty Awards 2025

CPD Accredited Brand Strategist

Trusted by 100+ founders to close the silent leaks stalling growth.

FAQs

What type of brand is this right for?

How does this differ from other brand strategy programmes?

Most brand programmes stop at visuals or give you theory to figure out for yourself. PRISM is different:

Strategy over aesthetics. We don’t start with logos and colours, we start with positioning, messaging, and pricing power that drive revenue.
Done-for-you clarity. You leave with the PRISM Brand Book, ready-to-use messaging, positioning, and a growth map your team can apply straight away.
Proven premium lens. I decode how global power brands build authority, and apply those patterns to women-led businesses scaling past £200k.
No fluff, just focus. 6 weeks, private, high-touch, not a generic course or endless agency process.

The difference: PRISM is about building a brand that gets chosen, commands higher prices, and scales with confidence. Not just about looking polished.

What outcomes can we expect from the 6-week intensive?

Why can’t I just use AI for this?

AI can generate words, but it can’t build positioning that protects revenue.

AI outputs what you feed it. If your positioning is unclear, your prompts will be too, and the output will reflect that.
No context of your market. AI doesn’t study competitors, investor signals, or premium brand psychology. It produces “average” language.
No differentiation. AI pulls from patterns that already exist. PRISM creates a brand story and messaging unique to you, not what everyone else is saying.
No accountability. AI won’t tell you when your message is confusing buyers or costing you sales. I will.

Use AI to speed up admin. Use PRISM to set the strategy and messaging that makes buyers choose you and pay more.